First opened in 1997, Crown Melbourne is a large integrated resort and has Australia’s largest casino, three hotels, function rooms, award winning restaurants and world-class shopping and entertainment facilities. It is a significant driver of tourism within Australia, particularly in Victoria.
On 3 November 2014, the Victorian Commission for Gambling and Liquor Regulation (“VCGLR”) amended the Melbourne Casino Licence to give effect to the agreement reached between Crown Melbourne and the Victorian State Government. Details of the agreement are set out later in this Section. Crown Melbourne is licensed to operate 2,628 gaming machines and 540 table games, with a casino licence that extends to 2050.
The casino also includes award winning VIP facilities. Its VIP program is driven by an extensive international clientele, particularly from Asia, while its main gaming floor attracts tourists and locals alike.
Crown Melbourne is home to three hotels, being Crown Towers, Crown Metropol Melbourne and Crown Promenade Melbourne, and two luxurious day spas, being Isika Day Spa and Crown Spa. There are approximately 1,600 guest rooms across the three hotels, ranging from six star luxury to premium five star and quality four star accommodation. Crown and the Schiavello Group are in the process of negotiating final agreements and finalising designs to develop and construct a new luxury five star hotel and apartment complex on a site adjacent to the Crown Melbourne complex.
Crown Melbourne has a wide variety of retail, entertainment and food and beverage offerings. There are more than 40 retail outlets and around 70 restaurants, cafes and bars which provide a large and diverse entertainment offering to cater for a significant number of visitors.
Crown Melbourne also has a 900 seat showroom as well as the 1,500 seat Palladium Ballroom which provides a unique and flexible facility to host various events. In recent years, Crown Melbourne hosted the TV Week Logie Awards, the Cricket Australia Allan Border Medal, the AFL Brownlow Medal and the Australian Masters Golf Gala Dinner.
Crown Melbourne is Australia’s largest single-site private sector employer, with a workforce of approximately 9,400 people working on site. In 2013, Crown was awarded the prestigious Australian Employer of the Year at the Australian Training Awards, following the 2013 Victorian Employer of the Year award by the Victorian Government. Crown previously won both awards in 2010.
In February 2014, Crown Melbourne was awarded the 2014 Casino / Integrated Resort of the Year at the prestigious International Gaming Awards (IGA) in London. Considered the definitive awards for outstanding performance in the industry worldwide, it recognised Crown Melbourne’s clear vision and innovative approach to attracting both Australian and international guests.
Crown Casino is seeking to further expand its accommodation offering with a new 400 room six-star hotal proposed for Crown Melbourne as part of an adjoining development. If approved, Crown will own and operate over 2.000 luxury hotel rooms within the Southbank precinct, making it the largest single site luxury accommodation provider in Melbourne and Australia.